Account Health Rating (a points score) introduced

1. Check your score

   It’s under TikTok Account Health (TikTokアカウントの健全性) in Seller Center, visible only to you. You get a notice as you approach a threshold.

2. Know the stages

   You can’t withdraw shop funds for 7 days at 150 or below, 14 days at 100 or below, and 30 days at 50 or below (with transactions also restricted at 50 or below). At 0 the shop is permanently deactivated.

3. If you get a notice, appeal within 30 days

   Up to two appeals per enforcement action; the second within 15 calendar days of the first being rejected. If an appeal succeeds, the deducted points come back.

From

Dec 9, 2025

Who

All sellers

Impact

A 0–1,000 points score that tracks violations and performance. Everyone starts at 200; at 150 or below, withdrawals of shop funds stop for 7 days, and at 0 the shop is permanently deactivated. Rolled out in stages from December 9; deductions began on December 17.

1. TikTok Shop Academy (Japan), “TikTok Shop Seller Performance Assessment Policy” (in Japanese)Updated Aug 6, 2026 / Confidence: High
2. TikTok Shop Academy (Japan), “Policy updates” (December 2025 update, in Japanese)Updated Apr 6, 2026 / Confidence: High

URITE, “Account Health Rating (a points score) introduced”
https://urite.jp/en/changes/2025-12-09 (accessed Sep 28, 2026)

• Sep 16–20, 2026Sales events“Tokusele WEEK” and keyword coupons (tied to the TGC collaboration)
• Sep 14–16, 2026Sales eventsFirst Korean-cosmetics campaign: “TokuToku FEST – Korean Cosmetics WEEK”, up to 20% off
• Announced Sep 1, 2026ProgramsFirst awards program: “TikTok Shop Japan Awards 2026” (26 awards in 5 categories; ceremony on Nov 30)

• 2026.09.28First published.

Dates are those of the Japanese page. The English edition was added in September 2026.