“Tokusele WEEK” and keyword coupons (tied to the TGC collaboration)

1. Watch inventory until the coupons expire

   Keyword coupons are distributed until Wed, Sep 23 (a public holiday) and can be used until Wed, Sep 30. Coupon purchases may continue for about 10 days after the campaign itself ends.

2. Check the campaign notices in Seller Center to see whether your shop qualifies

   The official announcement only says that products from brands in the TGC collaboration are eligible. It doesn't say whether other shops can join.

3. Read the week of Sep 14 as a week where campaigns overlapped

   Korean Cosmetics WEEK (Sep 14–16), Tokusele WEEK (Sep 16–20) and the main TGC show on Sep 19 all fall in the same week. The effect of each campaign can't be separated.

From

Sep 16–20, 2026

Who

Brands in the TGC collaboration, and fashion and beauty sellers

Impact

Products from brands in the TGC collaboration “TGC & TikTok Shop SPECIAL 2026 A/W” become part of “Tokusele WEEK” (Wed, Sep 16 – Sun, Sep 20). Keyword coupons are also issued (distributed Sep 16–23, usable Sep 16–30). At the main TGC show on Sat, Sep 19, there is a special stage for 8 apparel brands and a cosmetics/skincare booth, so products spotted at the venue can be bought on TikTok Shop. The in-venue commercial also runs for five days from Sep 16 on outdoor screens around Shibuya Scramble Crossing. (TGC = Tokyo Girls Collection, a major fashion event in Japan.)

What we can read. GMV for this week (Sep 14–20) will be checked against the Kalodata weekly report expected on Fri, Sep 25, and added here.

1. TikTok Shop Japan, “TikTok Shop and TGC announce event-day collaboration: a special stage and booths featuring 36 fashion and beauty brands” (PR TIMES, in Japanese)Sep 14, 2026 / Confidence: High

URITE, ““Tokusele WEEK” and keyword coupons (tied to the TGC collaboration)”
https://urite.jp/en/changes/2026-09-16 (accessed Sep 28, 2026)

• Sep 14–16, 2026Sales eventsFirst Korean-cosmetics campaign: “TokuToku FEST – Korean Cosmetics WEEK”, up to 20% off
• Announced Sep 1, 2026ProgramsFirst awards program: “TikTok Shop Japan Awards 2026” (26 awards in 5 categories; ceremony on Nov 30)
• Sep 1, 2026 (estimated)FeesAlcohol commission raised from 7% to 12%; new “Used” category at 7%

• 2026.09.15First published (based on the official announcement).

Dates are those of the Japanese page. The English edition was added in September 2026.