First-anniversary “TokuToku Grand Thanksgiving” sale, up to 50% off

1. If you join a big sale, plan to cut back for the two weeks after

   If you carry inventory and ads into the following week, costs remain while demand doesn't come back.

2. Meet the three entry conditions in advance

   Free shipping enabled, at least 10 units in stock, and a price at or below the lowest price of the past 7 days. Miss any one and you can't take part.

From

Jun 23–30, 2026

Who

All sellers

Impact

Eligible products were up to 50% off throughout. Jun 23, 29 and 30 covered all categories; Jun 24–28 featured a different theme each day (fashion, beauty, sports, food, lifestyle), with coupons of up to 20% off, instant 30% discounts on featured products and LIVE perks. Weekly GMV hit an all-time high of ¥3.46 billion in the sale week (week of Jun 22). The next week (week of Jun 29) fell to ¥2.70 billion (−21.9%), and two weeks later (week of Jul 6) to ¥1.79 billion (−34.0%) — almost half the peak week. Big sales move together with the trough that follows.

What we can read. The gap between ¥3.46 billion in the sale week and ¥1.79 billion two weeks later is the biggest swing in this chart. Official data says joining a sale lifts average daily GMV by +119%, but tracking weekly shows that the effect comes paired with the trough after the sale ends.

1. TikTok Shop Japan, “TikTok Shop Japan holds its first-anniversary sale ‘TokuToku Grand Thanksgiving — thanks for a year, with special deals’ from Jun 23” (PR TIMES, in Japanese)Jun 17, 2026 / Confidence: High
2. TikTok Newsroom, “First-anniversary sale” (in Japanese)2026 / Confidence: High
3. Kalodata Japan weekly reports (weeks of Jun 22, Jun 29 [revised on Jul 15] and Jul 6; PR TIMES, in Japanese)Jul 2026 / Confidence: Medium

URITE, “First-anniversary “TokuToku Grand Thanksgiving” sale, up to 50% off”
https://urite.jp/en/changes/2026-06-23 (accessed Sep 28, 2026)

• Sep 16–20, 2026Sales events“Tokusele WEEK” and keyword coupons (tied to the TGC collaboration)
• Sep 14–16, 2026Sales eventsFirst Korean-cosmetics campaign: “TokuToku FEST – Korean Cosmetics WEEK”, up to 20% off
• Announced Sep 1, 2026ProgramsFirst awards program: “TikTok Shop Japan Awards 2026” (26 awards in 5 categories; ceremony on Nov 30)

• 2026.09.10First published.
• 2026.09.12Replaced the figures with Kalodata's revised primary release (PR TIMES). The all-time high is ¥3.46 billion in the week of Jun 22, not ¥3.34 billion in the week of Jun 29, and the drop is “almost half two weeks later (−48%)”, not “−46% the next week”.
• 2026.09.12Added the official announcement (Jun 17, 2026, PR TIMES) as a source, with the sale's dates and details.

Dates are those of the Japanese page. The English edition was added in September 2026.