URITE Reading the numbers from the seller’s side.Updated Oct 6, 2026日本語

TikTok Shop Japan change log

Every change to TikTok Shop Japan’s terms, fees, sales events and programs since the launch on June 30, 2025. Each entry covers six things: what changed, from when, for whom, the impact, what to do and the deadline. Facts and sources come first; what to do (the implications) is kept separate as URITE’s own judgement.

Most sources are in Japanese. Their titles are translated here and marked “(in Japanese)”. Amounts are in yen.

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Sep 16–20, 2026 Sales events

“Tokusele WEEK” and keyword coupons (tied to the TGC collaboration)

“Tokusele WEEK”, for brands in the TGC collaboration, runs Sep 16–20. Keyword coupons can be used until Sep 30.

 Sep 14–16, 2026 Sales events

First Korean-cosmetics campaign: “TokuToku FEST – Korean Cosmetics WEEK”, up to 20% off

The first campaign focused on Korean cosmetics. About 50 brands offer up to 20% off for three days, Sep 14 – Sep 16, 23:59.

 Announced Sep 1, 2026 Programs

First awards program: “TikTok Shop Japan Awards 2026” (26 awards in 5 categories; ceremony on Nov 30)

Japan's first TikTok Shop awards: 26 awards in 5 categories, with the ceremony on Mon, Nov 30. The Seller category has separate awards for LIVE, video, creator collaboration, customer relationships and repeat purchases.

 Sep 1, 2026 (estimated) Fees

Alcohol commission raised from 7% to 12%; new “Used” category at 7%

Beer, wine and spirits: 7% → 12% (+5 points). A new “Used” category at 7% was also added. The change is confirmed on the official page, but the platform hasn't stated the effective date.

 Aug 3 – Sep 19, 2026 Sales events

First collaboration with Tokyo Girls Collection (TGC)

The first collaboration with Tokyo Girls Collection (TGC), Japan's major fashion event. From Aug 3, a special in-app page sells participating brands early, and TikTok Shop exhibits at the main TGC show (Yokohama Arena) on Sat, Sep 19.

 Announced Jul 28, 2026 Programs

Support program for small businesses: “Japan SOAR Together” (30 companies nationwide)

TikTok Shop Japan is launching a program to support 30 small businesses across Japan for six months, including practical help with selling through LIVE commerce. Applications were announced to open in August.

 Jul 15, 2026 Features

Ban on unattended LIVE streams using AI voices

Unattended LIVE streams using only AI voices are banned. AI-generated video must be labeled.

 Jun 30, 2026 Milestones

One year since the Japan launch

Users are more than 30× the level of July 2025. First-year GMV was about ¥53.6 billion (Nint estimate). Over 70% of GMV started from videos and LIVE, and about 60% of that came through LIVE.

 Wed, Jun 24, 2026 Programs

First full-day seminar, “TikTok Shop Day” (business leads explain where things stand and the market opportunity)

TikTok Shop Japan's first full-day seminar, where its business and category leads publicly explained “where we are and the market opportunity” — but neither recordings nor slides have been published.

 Jun 23–30, 2026 Sales events

First-anniversary “TokuToku Grand Thanksgiving” sale, up to 50% off

Weekly GMV in the sale week (week of Jun 22) reached an all-time high of ¥3.46 billion. But two weeks later, the week of Jul 6 fell to ¥1.79 billion — almost half.

 Jun 7, 2026 Terms

Seller Terms of Service now apply to existing sellers

The terms that took effect for new sellers on May 7 now cover existing sellers as well. Every shop is now under the new terms.

 May 11, 2026 Fees

Commission changes from a flat 7% to 7–12% by category

Fashion and pet supplies are now 12%, up 5 points from the old 7%. Food and electronics stay at 7%.

 May 7, 2026 Terms

Seller Terms of Service take effect (new sellers)

The new Seller Terms of Service took effect for new sellers first. They apply to existing sellers from Jun 7.

 Apr 27 – May 31, 2026 Sales events

Golden Week campaign in the “Shop” tab (¥1,000-off coupons, #TikTokShopMagic)

For Japan's Golden Week holidays, TikTok ran a campaign where searching in the “Shop” tab gave a ¥1,000-off coupon, plus a hashtag challenge for creators (Apr 27 – May 31).

 Apr 8, 2026 Features

“LIVE Auction” launches (approved sellers only, up to ¥500,000 per item)

A feature where viewers bid and buy during a LIVE stream has launched. It's only for sellers who pass review, prices are capped at ¥500,000 per item, and second-hand goods require a secondhand dealer's license and purchase records.

 Apr 6, 2026 Shipping

On-time delivery rate (OTDR) of 70% or more now required

Seller-shipped orders now have to be delivered within 5 business days of the order date, and you need to keep the on-time delivery rate at 70% or above.

 From Mar 28, 2026 Programs

“TikTok Shop Local”: selling regional specialties nationwide via LIVE (1st: Kagawa, 2nd: Okinawa)

An official project where creators sell regional specialties nationwide via LIVE, on location. Round 1 was in Kagawa (Mar 28–29) and round 2 in Okinawa (Jun 20–21), and TikTok says it will expand to other regions.

 Mar 18, 2026 Programs

First seller × creator matching event

More than 60 sellers × more than 240 creators took part. TikTok has started brokering supply and demand itself.

 Feb 2026 Milestones

Official figures at six months after launch

50,000 registered sellers and about 200,000 creators. About 70% of GMV started from content such as short videos and LIVE streams, and the number of buyers grew more than 20× in six months.

 Dec 9, 2025 Penalties

Account Health Rating (a points score) introduced

Sellers in Japan now have a 0–1,000 points score. Everyone starts at 200, and at 150 or below you can’t withdraw shop funds for 7 days.

 Oct 30, 2025 Features

Official Shopify integration (“TikTok for Shopify” app)

An official, free app now lets you publish products to TikTok Shop, sync inventory and manage orders from the Shopify admin. BASE has had an official integration app since the service launched.

 Aug 20, 2025 Programs

Measures against counterfeits and IP infringement (IP Protection Center, partnership with IIPPF)

Rights holders report infringement through the “IP Protection Center”, and if TikTok Shop judges the evidence sufficient, the listing is taken down. TikTok Shop has strengthened its measures by partnering with IIPPF (secretariat: JETRO) in August 2025 and joining the anti-counterfeiting group AACD in June 2026.

 From Jul 2025 Fees

Incentive for newly registered sellers (3% with 3+ listings)

A commission incentive for newly registered sellers. Currently “5% for 45 days if you list 3 products within 45 days.” The date it switched from the original “3%” hasn't been confirmed.

 Jun 30, 2025 Milestones

Service launches in Japan

Launched with a 7% commission (including payment fees) and no setup or fixed monthly fees. Shops that opened in 2025 paid 3% for 90 days.

What we haven’t confirmed yet

8

We don’t hide the gaps in the timeline. The items below are under investigation and will be added once confirmed.

  • Terms and fee changes between August 2025 and January 2026 (a gap). For those six months we have only the integration and IP-protection announcements and the introduction of the Account Health Rating; we haven’t confirmed whether terms or fees changed.
  • The date the new-seller incentive switched (3% for 90 days → 5% for 45 days).
  • How many points each violation costs under the Account Health Rating (there is no table on the public pages for Japan). “CHR”, which this item used to name, is the creators’ system; sellers are under the Account Health Rating.
  • Whether the allowed range for affiliate commission rates (1–80%) has changed.
  • How ordinary sellers can join TikTok Shop Local (both rounds so far were run by TikTok with local shopping-street associations and shops selling regional specialties).
  • Eligibility and application period for Japan SOAR Together (announced to open in August 2026; as of Sep 12, we hadn't found the official guidance).
  • The full monthly sales-event calendar (from July 2025).
  • Whether the US “Policy Pulse” (monthly official summary of changes, since April 2026) will start in Japan.
Follow the updates

When we record a change, we post it on X first, and we write up each week’s numbers on note. Both are in Japanese. Email updates are in preparation.

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