What to do
2 items- When you open a shop, always check the incentive conditions and days remaining
If you don't meet the conditions (number of listings, deadline), the incentive doesn't apply. Check your own status in Seller Center.
- Finish measuring profitability during the incentive period
When the incentive ends, commission becomes 7–12% by category. If you judge profitability on incentive-period numbers, you'll go into the red once it ends.
What changed
- From
- From Jul 2025
- Who
- New sellers registered from July 2025
- Impact
- Commission during the start-up period was reduced. The current incentive is “5% for 45 days if you list 3 products within 45 days”; the date it switched from 3% is unconfirmed.
Sources
1- Multiple industry outlets (See you soon, media-radar and others; in Japanese)2025–2026 / Confidence: Medium
URITE, “Incentive for newly registered sellers (3% with 3+ listings)” https://urite.jp/en/changes/2025-07-01 (accessed Sep 28, 2026)
You’re free to quote this in articles, proposals and reports as long as you credit the source. URITE is an independent tracker that takes no referral fees. Figures are organized from the sources above and include no URITE estimates.
Related changes
- Sep 16–20, 2026Sales events“Tokusele WEEK” and keyword coupons (tied to the TGC collaboration)
- Sep 14–16, 2026Sales eventsFirst Korean-cosmetics campaign: “TokuToku FEST – Korean Cosmetics WEEK”, up to 20% off
- Announced Sep 1, 2026ProgramsFirst awards program: “TikTok Shop Japan Awards 2026” (26 awards in 5 categories; ceremony on Nov 30)
Page history
- 2026.09.11First published.
Dates are those of the Japanese page. The English edition was added in September 2026.
When we record a change, we post it on X first, and we write up each week’s numbers on note. Both are in Japanese. Email updates are in preparation.