On-time delivery rate (OTDR) of 70% or more now required

1. Review the days to delivery

   Weekends and holidays don’t count as business days. Revisit your shipping cut-off time and carriers.

2. Check the on-time delivery rate every week

   It’s assessed every Monday over the past 7 days. Above 60% up to 70% gets only a warning the first time and reduced visibility after that. At 30% or below, orders are capped at 30% of the daily average from the first time.

3. Appeal delays with an accepted reason

   Delays caused by specific accepted situations can be appealed (the official guide lists the evidence needed).

From

Apr 6, 2026

Who

Sellers who ship orders themselves

Impact

The share of orders delivered within 5 business days of the order date, assessed every Monday over the past 7 days. At 70% or below, depending on how low and how often: a warning, reduced visibility, or an order cap (70% down to 30% of the daily average). Visible on screen from March 23.

1. TikTok Shop Academy (Japan), “On-Time Delivery Rate (OTDR) guide” (in Japanese)Updated Jun 8, 2026 / Confidence: High
2. TikTok Shop Academy (Japan), “Policy updates” (on-time delivery rate introduced from March 23, in Japanese)Updated Apr 6, 2026 / Confidence: High

URITE, “On-time delivery rate (OTDR) of 70% or more now required”
https://urite.jp/en/changes/2026-04-06 (accessed Sep 28, 2026)

• Sep 16–20, 2026Sales events“Tokusele WEEK” and keyword coupons (tied to the TGC collaboration)
• Sep 14–16, 2026Sales eventsFirst Korean-cosmetics campaign: “TokuToku FEST – Korean Cosmetics WEEK”, up to 20% off
• Announced Sep 1, 2026ProgramsFirst awards program: “TikTok Shop Japan Awards 2026” (26 awards in 5 categories; ceremony on Nov 30)

• 2026.09.28First published.

Dates are those of the Japanese page. The English edition was added in September 2026.