URITE Reading the numbers from the seller’s side.Updated Oct 6, 2026日本語
URITE / Change log / Features
FeaturesJul 15, 2026Confidence: Medium

Ban on unattended LIVE streams using AI voices

Last updated Sep 28, 20261 sourceOfficial primary source not confirmed
IN SHORT

Unattended LIVE streams using only AI voices are banned. AI-generated video must be labeled.

What to do

2 items
  1. If you ran unattended LIVE streams, rebuild your operation

    Streams using only AI voices can't continue. Go back to LIVE streams with a real person speaking, or shift weight to short videos and the “shelf” (search and product listings).

  2. Label any AI-generated video you use

    Unlabeled posts may be excluded from recommendations or face other measures.

DEADLINEIn effect. If you haven’t checked yet, review it this week.

What changed

From
Jul 15, 2026
Who
Sellers and creators who run LIVE streams
Impact
Unattended LIVE streams run only with AI voices are no longer allowed, and AI-generated video must be labeled. Running LIVE streams without showing a face or using a real voice is now blocked.

How the numbers moved after this change

URITE analysis
Weekly GMV (¥ billion) / dashed line = change dateKalodata estimates
Weekly GMV around the change01.753.5Change1.93Jun 82.17Jun 153.46Jun 222.70Jun 291.79Jul 62.75Jul 132.69Jul 202.68Jul 272.30Aug 32.47Aug 102.32Aug 172.60Aug 24

Around this change, market-wide weekly GMV shows no clear break. This chart can’t show the effect on individual shops.

Sources

1
  1. 2ndBuzz, “TikTok LIVE's ban on AI voices and a guide to running your shop” (in Japanese)2026 / Confidence: Medium
About confidence. This change is confirmed by a single industry outlet. The official announcement has not been confirmed. Before making big changes to your LIVE operation, check the latest wording in the Policy Center in Seller Center.
CITE THIS PAGE
URITE, “Ban on unattended LIVE streams using AI voices”
https://urite.jp/en/changes/2026-07-15 (accessed Sep 28, 2026)

You’re free to quote this in articles, proposals and reports as long as you credit the source. URITE is an independent tracker that takes no referral fees. Figures are organized from the sources above and include no URITE estimates.

Related changes

Page history

  • 2026.09.10First published. Confidence: Medium.

Dates are those of the Japanese page. The English edition was added in September 2026.

Follow the updates

When we record a change, we post it on X first, and we write up each week’s numbers on note. Both are in Japanese. Email updates are in preparation.

X @urite_datanote