“LIVE Auction” launches (approved sellers only, up to ¥500,000 per item)

1. Check whether it's available for your category

   Requirements and licenses differ by product category; details are in TikTok Shop Academy. At launch (Apr 8, 2026), only some categories were open for second-hand goods, with more to be added gradually.

2. If you sell second-hand goods, prepare the documents first

   Second-hand sellers must submit purchase records in addition to a secondhand dealer's license. Second-hand trading cards priced above ¥30,000 require a certificate from an authorized grading company.

3. Choose products whose price is set on the spot

   TikTok said it would start with limited-quantity brand collaborations and pre-release products. Rare items whose price is set on the spot make better use of this mechanism than staple products that sell at list price.

From

Apr 8, 2026

Who

Sellers who pass TikTok Shop's advance review

Impact

A feature that lets viewers bid in real time during a LIVE stream and buy. Bidding is shown during the stream and the price is set on the spot. Only sellers who pass TikTok Shop's strict advance review can use it; sellers of second-hand goods must submit a secondhand dealer's license (kobutsushō permit) and purchase records. The cap on sale and bid prices is ¥500,000 per item, and second-hand trading cards priced above ¥30,000 require a certificate from an authorized grading company. Requirements and licenses differ by product category, and at launch only some categories were open for second-hand goods (to be expanded gradually).

1. TikTok Japan official note, “TikTok Shop launches ‘LIVE Auction’ in Japan” (in Japanese)Apr 8, 2026 / Confidence: High
2. TikTok Shop Japan, “TikTok Shop: one year since launch in Japan — usage data and case studies released” (focus on LIVE Auction sales and second-hand goods; PR TIMES, in Japanese)Jul 28, 2026 / Confidence: High

URITE, ““LIVE Auction” launches (approved sellers only, up to ¥500,000 per item)”
https://urite.jp/en/changes/2026-04-08 (accessed Sep 28, 2026)

• Sep 16–20, 2026Sales events“Tokusele WEEK” and keyword coupons (tied to the TGC collaboration)
• Sep 14–16, 2026Sales eventsFirst Korean-cosmetics campaign: “TokuToku FEST – Korean Cosmetics WEEK”, up to 20% off
• Announced Sep 1, 2026ProgramsFirst awards program: “TikTok Shop Japan Awards 2026” (26 awards in 5 categories; ceremony on Nov 30)

• 2026.09.12First published (based on the official announcement).

Dates are those of the Japanese page. The English edition was added in September 2026.