What to do
2 items- If you're opening a new shop, design on the assumption that these terms apply from the start
Explainer articles based on the old terms are still around, so check their dates before reading.
- Existing sellers: see the Jun 7 entry
The content is the same; only the effective date differs.
DEADLINEIn effect. If you haven’t checked yet, review it this week.
What changed
- From
- May 7, 2026
- Who
- New sellers (existing sellers from Jun 7)
- Impact
- The new Seller Terms of Service applied first to new sellers.
How the numbers moved after this change
URITE analysisWeekly GMV (¥ billion) / dashed line = change dateKalodata estimates
Around this change, market-wide weekly GMV shows no clear break. This chart can’t show the effect on individual shops.
Sources
1- TikTok Shop Seller Center (University), “Seller Terms of Service” (in Japanese)2026-05 / Confidence: High
CITE THIS PAGE
URITE, “Seller Terms of Service take effect (new sellers)” https://urite.jp/en/changes/2026-05-07 (accessed Sep 28, 2026)
You’re free to quote this in articles, proposals and reports as long as you credit the source. URITE is an independent tracker that takes no referral fees. Figures are organized from the sources above and include no URITE estimates.
Related changes
- Sep 16–20, 2026Sales events“Tokusele WEEK” and keyword coupons (tied to the TGC collaboration)
- Sep 14–16, 2026Sales eventsFirst Korean-cosmetics campaign: “TokuToku FEST – Korean Cosmetics WEEK”, up to 20% off
- Announced Sep 1, 2026ProgramsFirst awards program: “TikTok Shop Japan Awards 2026” (26 awards in 5 categories; ceremony on Nov 30)
Page history
- 2026.09.11First published.
Dates are those of the Japanese page. The English edition was added in September 2026.
Follow the updates
When we record a change, we post it on X first, and we write up each week’s numbers on note. Both are in Japanese. Email updates are in preparation.