Measures against counterfeits and IP infringement (IP Protection Center, partnership with IIPPF)

1. If you sell branded goods, be able to show proof of legitimate sourcing right away

   When TikTok Shop judges a reported listing sufficiently proven to infringe, it notifies the seller and takes the listing down. Keep documents that prove legitimate sourcing — supplier invoices, distributor contracts — retrievable for each product.

2. If you own a brand, register in the IP Protection Center

   Rights holders create an account and register their IP, and when they find an infringing listing on TikTok Shop they can report it with seller and shop details and evidence.

3. Make authenticity checks for second-hand and parallel-imported branded goods part of your process

   AACD was founded in 1998 to prevent and eliminate counterfeit and illicit goods in the parallel-import market, and has its own product-handling standards. When it joined, TikTok Shop said it was also looking at expanding into areas including second-hand goods.

From

Aug 20, 2025

Who

Sellers of branded goods and businesses with their own brands

Impact

TikTok Shop signed a memorandum on protecting intellectual property with the Internet Project Team of the International Intellectual Property Protection Forum (IIPPF), whose secretariat is JETRO (signed at a July 17, 2025 exchange meeting). Rights holders register their IP in the “IP Protection Center” and can report infringing listings found on TikTok Shop, attaching seller and shop details and evidence of infringement. If TikTok Shop's IP protection team judges the information sufficient, it notifies the seller of the infringement and takes the listing down. On Jun 23, 2026, TikTok Shop joined the Association for Anti-Counterfeiting Distribution (AACD), a group working to eliminate counterfeit and illicit goods, as a supporting member, and said it was also looking at expanding into areas including second-hand luxury brand goods.

1. TikTok Shop, “TikTok Shop partners with the Internet Project Team of the International Intellectual Property Protection Forum (IIPPF), whose secretariat is JETRO” (PR TIMES, in Japanese)Aug 20, 2025 / Confidence: High
2. TikTok Shop Japan, “TikTok Shop Japan joins the Association for Anti-Counterfeiting Distribution (AACD)” (PR TIMES, in Japanese)Jun 23, 2026 / Confidence: High

URITE, “Measures against counterfeits and IP infringement (IP Protection Center, partnership with IIPPF)”
https://urite.jp/en/changes/2025-08-20 (accessed Sep 28, 2026)

• Sep 16–20, 2026Sales events“Tokusele WEEK” and keyword coupons (tied to the TGC collaboration)
• Sep 14–16, 2026Sales eventsFirst Korean-cosmetics campaign: “TokuToku FEST – Korean Cosmetics WEEK”, up to 20% off
• Announced Sep 1, 2026ProgramsFirst awards program: “TikTok Shop Japan Awards 2026” (26 awards in 5 categories; ceremony on Nov 30)

• 2026.09.12First published (based on two official announcements).

Dates are those of the Japanese page. The English edition was added in September 2026.