Support program for small businesses: “Japan SOAR Together” (30 companies nationwide)

1. Check whether your company fits the target

   The program is aimed at small businesses with strong products but limited capacity for staff development or new sales channels. Makers of crafts, high-quality regional specialties and farm products are given as examples.

2. Check the application conditions and period in the official notice

   The announcement said details would come “when applications open in August.” As of Sep 12, URITE had not found an application notice on TikTok Shop Japan's PR TIMES page or TikTok Japan's official note.

From

Announced Jul 28, 2026

Who

Makers and small businesses across Japan

Impact

The Japanese edition of “SOAR Together”, TikTok Shop's global program supporting small businesses. Working with the certified NPO ETIC., it gives 30 small businesses in Japan six months of site visits, mentoring, practical skill-building and business acceleration, with sessions focused on optimizing sales through LIVE commerce and using TikTok Shop. The main focus is small businesses with strong products but limited capacity for staff development or new sales channels — many of them makers of crafts, high-quality regional specialties and farm products. Applications were to open in August, with details announced then.

What we can read. This is a recruitment announcement, not the kind of news that moves market-wide GMV directly. Participants' results will show up only after the six-month program.

1. TikTok Shop Japan, “TikTok Shop Japan launches ‘Japan SOAR Together’, a new program supporting the digital shift of makers and small businesses nationwide” (PR TIMES, in Japanese)Jul 28, 2026 / Confidence: High

URITE, “Support program for small businesses: “Japan SOAR Together” (30 companies nationwide)”
https://urite.jp/en/changes/2026-07-28 (accessed Sep 28, 2026)

• Sep 16–20, 2026Sales events“Tokusele WEEK” and keyword coupons (tied to the TGC collaboration)
• Sep 14–16, 2026Sales eventsFirst Korean-cosmetics campaign: “TokuToku FEST – Korean Cosmetics WEEK”, up to 20% off
• Announced Sep 1, 2026ProgramsFirst awards program: “TikTok Shop Japan Awards 2026” (26 awards in 5 categories; ceremony on Nov 30)

• 2026.09.12First published (based on the official announcement).

Dates are those of the Japanese page. The English edition was added in September 2026.