How violations and penalties work for sellers — TikTok Shop Japan

Who: Sellers (shops) on TikTok Shop Japan. Only the seller can see their own score. Creators have a separate system (the Creator Health Rating, CHR), which this page does not cover.

What happens as your score drops (Account Health Rating)

200 points (start)
Every new seller starts here
200 or above is “green” (healthy). Rolled out in stages from December 9, 2025; deductions began on December 17, 2025.
150 or below
Can’t withdraw shop funds for 7 days
51–199 is “yellow” (you may face, or are already under, corrective actions).
100 or below
Can’t withdraw shop funds for 14 days
50 or below
Can’t withdraw shop funds for 30 days, and transactions are restricted
1–50 is “red” (at risk of account deactivation).
0 points
The shop account is permanently deactivated

You get a notice as you approach each threshold. The official page says the actions are “not limited to” these. There is no published table of how many points each violation costs.

What performance and violations trigger (separate from the score)

Trigger	Threshold	What happens
Late shipment rate (past 7 calendar days; under 4% recommended)	10% to under 30%	The orders you can sell per day are capped at 90% of your daily average
Late shipment rate	30% to under 50%	Capped at 70%
Late shipment rate	50% or more	Capped at 50%
Seller-fault cancellation rate (7 days; target under 2.5%)	Same three bands as late shipment	Capped at 90% / 70% / 50% in the same way
On-time delivery rate (assessed every Monday over the past 7 days)	70% or below	A warning, reduced visibility, or an order cap (see “On-time delivery rate (OTDR) stages” below)
Campaign eligibility (negative review rate under 3%, late shipment rate under 10%, seller-caused cancellation rate under 10%, no counterfeit-related violations)	Missing any one	You can’t join campaigns. Shop-level disqualifications can’t be appealed
Intellectual property infringement (trademarks, copyright and so on)	On suspicion	Listings can be removed or suspended immediately, sometimes without prior notice
Violating policies or the Seller Terms of Service	When reasonably judged a violation	Amounts owed to you (including sales proceeds) can be temporarily withheld, for 180 calendar days from the suspension notice or until the investigation ends, whichever is longer
Violating the Seller Terms of Service	Material or repeated breach	The account can be terminated immediately by written notice

When an order cap (officially “Order Volume Limit”, OVL) applies and you hit it, all products show as “Sold Out” until it resets the next day. If several caps apply, the smallest one is used. The on-time delivery guide says the base is your average daily orders over the past 28 days. When a violation triggers a cap, you get a violation ticket, visible under Seller Center > Shop Health > Violation Records (ショップの健全性 > 違反記録).

What to do

Know where your score and violation records are
Your score is under Seller Center > TikTok Account Health (TikTokアカウントの健全性), visible only to you. Violation tickets appear under Shop Health > Violation Records (ショップの健全性 > 違反記録).
Check late shipment, cancellation and on-time delivery every week
All three are measured over the most recent 7 days. For seller-shipped orders, the rule is to reach “Awaiting Collection” by 23:59 within 2 business days of the order date. Late shipment and cancellation caps start at 10%; at 70% or below, on-time delivery brings a warning, reduced visibility or more.
If you get a notice, appeal within 30 days
Up to two appeals per action. The second must be filed within 15 calendar days of the first being rejected. If an appeal succeeds, the deducted points come back.
Know how points come back
Deductions reset after 180 days. You earn 4 points for every 200 completed orders in the past 180 days (up to 20 points a week, added on Mondays).

Why points go down, and how they come back

Points are deducted for violating the Seller Terms of Service or other policies, and for declining performance. The official page only says the deduction “varies with the severity and frequency of the violation”; there is no published table of points per violation.

Deductions reset after 180 days. To recover, you earn 4 points for every 200 completed orders in the past 180 days (up to 20 points a week, added every Monday). Undelivered, cancelled, returned and refunded orders, and links to violating product pages, don’t count. Added points also expire after 180 days. If an appeal is approved, the deducted points are restored.

On-time delivery rate (OTDR) stages

The on-time delivery rate is the share of seller-shipped orders delivered within 5 business days of the order date (weekends and holidays don’t count). It’s assessed every Monday over the past 7 days, and you need to keep it at 70% or above. It became visible on March 23, 2026, and falling below it has triggered restrictions since April 6, 2026.

On-time delivery rate	First time	Second time onward
Above 70%	Normal	Normal
Above 60% to 70%	Warning only	Reduced visibility (light)
Above 50% to 60%	Reduced visibility (light)	Orders capped at 70% of the daily average
Above 30% to 50%	Reduced visibility (heavy)	Orders capped at 50% of the daily average
30% or below	Orders capped at 30% of the daily average	Orders capped at 30% of the daily average

“Reduced visibility” is officially a “traffic deboost”: less exposure for your shop in search results and recommendations. Shops with very few orders delivered in the period aren’t penalized (the order-count threshold isn’t stated). In Japanese, the official guide is titled 納期遵守率（OTDR）ガイド.

When your money stops

Under the score stages, you can’t withdraw shop funds for 7 days at 150 or below, 14 days at 100 or below, and 30 days at 50 or below.

Separately, if TikTok Shop reasonably judges that you’ve violated a policy or the Seller Terms, it may temporarily withhold amounts owed to you (including sales proceeds) without prior notice (you’re notified when restrictions are placed on your account). The hold lasts for 180 calendar days from the suspension notice or until the investigation ends, whichever is longer.

Types of enforcement (the official list)

The official list of enforcement actions includes the following. It says the list is not exhaustive.

Formal warning messages
Suspending or delisting product listings
Stopping user traffic to your ads, LIVEs, videos and listed products
Excluding your products from Shopping Center recommendations
Limiting orders or the number of listings
Suspending participation in affiliate programs and other events
Revoking access to the affiliate marketplace
Suspending access to the platform
Withholding or cancelling balances and transactions
Revoking or withholding promotions and subsidies
Applying an extended settlement period
Deleting the account

If a seller’s shop is suspended, or its order cap reaches 0, the e-commerce permissions of linked creator accounts may be suspended too.

Appeals

File from the appeal button (不服申し立て) on the Violation Records tab in Seller Center. You get up to two appeals per enforcement action: the first within 30 days of receiving the notice, the second within 15 calendar days of the first being rejected. After the deadline you can’t appeal. If the second appeal is rejected, that decision is final.

Termination of the contract

The Seller Terms of Service say the account can be terminated immediately by written notice in the case of a material or repeated breach (Article 24.3). In deciding whether a breach is material, it doesn’t matter whether it was caused by accident, mishap, negligence or misunderstanding. Separately, the terms allow termination at any time with at least 30 days’ written notice (Article 24.2).

Sources

TikTok Shop Seller Performance Assessment Policy (TikTok Shop販売者パフォーマンス評価ポリシー)TikTok Shop Academy (Japan), updated Aug 6, 2026 / Confidence: High
Late Shipment Rate (発送遅延率（LDR）)TikTok Shop Academy (Japan), updated Jun 29, 2026 / Confidence: High
Seller Fault Cancellation Rate (セラーの過失によるキャンセル率（SFCR）)TikTok Shop Academy (Japan), updated Feb 5, 2026 / Confidence: High
On-Time Delivery Rate guide (納期遵守率（OTDR）ガイド)TikTok Shop Academy (Japan), updated Jun 8, 2026 / Confidence: High
Order Volume Limit (注文量の制限（OVL）)TikTok Shop Academy (Japan), updated Jul 1, 2025 / Confidence: High
Seller appeal guidelines (販売者の不服申し立てガイドライン)TikTok Shop Academy (Japan), updated May 20, 2025 / Confidence: High
Campaign registration (キャンペーン登録)TikTok Shop Academy (Japan), updated Sep 5, 2025 / Confidence: High
TikTok Shop Intellectual Property Policy (TikTok Shop知的財産ポリシー)TikTok Shop Academy (Japan), updated Jun 29, 2026 / Confidence: High
TikTok Shop Seller Terms of Service (TIKTOK SHOP販売者利用規約)TikTok Shop Academy (Japan), updated May 7, 2026 / Confidence: High
Policy updates, for the on-time delivery start dates (ポリシーの最新情報)TikTok Shop Academy (Japan), updated Apr 6, 2026 / Confidence: High

This page summarizes official materials. What actually applies is whatever Seller Center notices and the official pages say. Systems described in materials for sellers in other countries (such as violation point tiers) couldn’t be confirmed on the official pages for Japan, so they aren’t included.

What we haven’t confirmed yet

These could not be confirmed in official materials. We’ll add them here, with a note in the page history, once confirmed.

How many points each violation costs. There is no table on the public pages for Japan
When the 180-day reset of deductions starts counting (the day of the violation, or the day of the notice)
What “transactions are restricted” means at 50 points or below
Whether the same business can open a shop again after being deactivated at 0 points
How long appeal reviews take
The order count below which “very few orders delivered” applies for the on-time delivery rate
What changed in the August 6, 2026 update to the Seller Performance Assessment Policy (no change history is published)
Rule-change announcements after April 2026. The official “Policy updates” page stops at April 3, 2026 (Seller Center notices require a login, so we haven’t seen them)

CITE THIS PAGE

URITE, “How violations and penalties work for sellers”
https://urite.jp/en/rules/penalty (accessed Sep 28, 2026)

You’re free to quote this in articles, proposals and reports as long as you credit the source. URITE is an independent tracker that takes no referral fees.

Page history

2026.09.28First published.